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Content Strategy


We do the legwork to understand your customer and your marketing needs inside out, so we can prepare a strategy that really works towards achieving your marketing goals

 

A successful content marketing and brand publication requires strategic thinking to ensure that every piece of content generated serves one purpose: to help you achieve your marketing goals.


The elements of strategic content:

Know the target audience inside out

We do the research into who they are, what their habits, interests, hopes, dreams and fears are, and how they prefer to consume information to pinpoint the best medium and platform to reach them on.

Outcomes:

  • Know which platforms and mediums to reach them on
  • Know how to speak to their interest and needs

Know your business and marketing goals

We take your business and marketing goals and make them the ideal endgame outcome of each publication and each piece of content. Need to generate new leads? Then we craft everything to elicit information from readers. Need more feet in store? We craft everything to inspire action or drive traffic to your online store. Need to build a database? We craft everything to get sign ups.

Outcomes:

  • Every piece of content is created purely to help achieve your goals

Automate the efforts that feed your goals

We take the efforts mentioned above, and make them part of the DNA of the publication, so that it keeps working towards your goals all the time, without any additional effort.

Outcomes:

  • Just by existing, the publication works continuously towards your goals

Curate and create content according to the strategy rules

We measure every bit of content at planning phase according to how it fits into the strategy: does it work to achieve your goals? If not, it never gets produced, so there’s no waste.

Outcomes:

  • All your content has a specific place and purpose

 

For some examples of winning content strategy in action, see what we’ve done for some of our existing clients.

Quantum House, Block J, The Terraces, Steenberg Office Park,
1 Silverwood Close, Tokai


021 701 0064   021 701 0070