A successful content marketing and brand publication requires strategic thinking to ensure that every piece of content generated serves one purpose: to help you achieve your marketing goals.
The elements of strategic content:
Know the target audience inside out
We do the research into who they are, what their habits, interests, hopes, dreams and fears are, and how they prefer to consume information to pinpoint the best medium and platform to reach them on.
Know your business and marketing goals
We take your business and marketing goals and make them the ideal endgame outcome of each publication and each piece of content. Need to generate new leads? Then we craft everything to elicit information from readers. Need more feet in store? We craft everything to inspire action or drive traffic to your online store. Need to build a database? We craft everything to get sign ups.
Automate the efforts that feed your goals
We take the efforts mentioned above, and make them part of the DNA of the publication, so that it keeps working towards your goals all the time, without any additional effort.
Curate and create content according to the strategy rules
We measure every bit of content at planning phase according to how it fits into the strategy: does it work to achieve your goals? If not, it never gets produced, so there’s no waste.
For some examples of winning content strategy in action, see what we’ve done for some of our existing clients.